This client is an experienced wealth advisor who decided to start his own firm and needed a solid brand identity in order to compete directly with national and regional wealth management firms. I worked with the client during a brand discovery phase in order to determine the brand's personality, core values, message, and primary audience. From there, I developed the brand identity (logo, typography, colors, usage, etc.), then went on to design the website, print collateral and stationery system, email newsletter, and other brand communications as needed.
The cover of the completed brand identity standards manual.
The client's website was designed to include an extremely intuitive CMS so that they could manage regular updates and blog posts. Due to the nature of the business and its involvement with FINRA/SIPC, we had to work diligently with their industry compliance team to ensure that all images and language met stringent compliance standards.
The client's full stationery system.
The cover of an industry-specific manual.
I wouldn't be a graphic designer if I didn't make graphs from time to time.
