This was a freelance client who wanted to work with me while I was employed with Lorenzo's Dog Training Team because of my knowledge of and experience with marketing directly to veterinarians. The client was a Las Vegas-based entrepreneur who had unsuccessfully tried to launch a web design and online marketing company that focused on the veterinary industry. The client's brand launch strategy was to attend the Western Veterinary Conference in Las Vegas as an exhibitor in 2012, under the name 'Gopher Multimedia'. The name confused attendees (veterinarians and their colleagues) and the trade show was a bust.
I came up with the name 'DVM', which stood for 'Dynamic Veterinary Marketing', and which veterinary professionals would find familiar. I suggested the new name and designed the new brand identity and created all of the communications necessary for a more successful showing at the 2013 Western Veterinary Conference, including trade show graphics, printed handouts and stationery, and advertising specialties such as printed bags, pens, calendars, etc. The second launch was very successful and DVM Multimedia has been growing ever since.
This was the final logo.
This was the stationery system, which was critical for post-show follow-ups.
Since I had experience with trade show and conference design, I recommended that the sales staff who worked this show were armed with more than one handout. I designed this referral card because it had value to the recipient, making it less likely to be thrown away after the show. It turned out to be a powerful lead generator, with new referrals happening months after the show ended.
This 'French-fold' brochure was the introductory handout for the show. It was made available to the sales staff, pre-loaded in the complimentary DVM canvas bags, and in baskets near the main traffic corridor so that passers-by could take them. I went with French-fold because it's not very common for brochures and it folds into a small booklet-style piece which fits into pockets and purses. I also think that it helps tell a linear story to the recipient. Having interviewed and spoken with veterinary professionals in markets across the country, I knew that the Las Vegas market was experiencing a surplus in veterinary practices and that standing out from the excess competition was a common lament.
I designed the entire piece, including all of the copywriting.
This was the inside of the French-fold brochure.
This is a rendering of the exhibitor's booth backdrop. I developed the 'WE HELP make your phone ring and fill your waiting room so YOU can help animals' message and used it throughout the launch campaign.
This is the final design for the backdrop.